The company – which owns food and beverage brands such as Kallø, Bjorg, Clipper Teas and more – has relocated its headquarters to Lyon, France, and has stated that it “will become a mission-driven company according to French law”.Įcotone states that it prioritised the sale of organic and vegetarian products over 30 years as Wessanen, and this rebrand seeks to further this work as a means to protect biodiversity.Ī statement from the company states that the current industrial agriculture and food systems degrade the environment and soil, and that vegetarian and organic foods are the “two main pillars and effective alternatives to intensive agriculture and livestock that threaten biodiversity.”Īs part of the rebrand and heightened focus on biodiversity, the company has made a number of pledges.
Wessanen has rebranded as Ecotone, effective from today, and has committed to providing ‘food for biodiversity’ by further prioritising vegetarian and organic products.